When I’m on a application call with lad looking to join BPD
I’ll casually enquire as to what his food habits are like.
Probably the most common answer I get is
“I’ve an awful sweet tooth”.
But lets face it mate, who doesn’t?
The human organism is genetically designed to enjoy “sweet stuff”
When we eat food that’s high in sugar,
we’ve got reward receptors in our brain that light up.
They love it!
Sure when fast food companies create new recipes,
they get a team of food scientists to work out the perfect mix
of sugar, fat & salt
that makes those pleasure receptors in the brain explode.
So that you eat it & then crave more afterwards.
Makes great business sense.
Only problem is, the poor fella wolfing all this stuff down
ends up lowering his life expectancy
by piling on a tonne of weight.
So as long as you keep lighting up these pleasure receptors,
you’re gonna keep craving more.
Nothing to do with willpower,
It’s the way your brain is designed.
So just like a drug addict,
you have to go through a bout of
“cold turkey”
to stop these receptors from lighting up,
& looking for another hit.
And this is where the need for support can kick in.
Unless you have a legitimate reason cut out the crap
you’re gonna really struggle those first few days.
For example if a guy joins my program.
All of a sudden he’s putting time, effort & money
into himself.
So when it comes down to it,
that reality is gonna kick into his decision making,
encouraging him to make better choices.
Why?
Because he doesn’t want to undo all his hard work.
Makes sense right?
But unless you have that reason not to,
the “stress” of that initial cold turkey period
is gonna break you.
It’s most likely the reason you’re still stuck in this rut.
Andrew “a reason not to” Lahart
PS Here’s the application link if you want to find out more about the 2 week trial
https://www.definedfitness.ie/application/
